Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

摘要: The aim of this article is to analyze the social media effects on enotourism. Two territories similar extension and with historical coincidences in their development have been selected: Okanagan Valley, Canada, region Somontano, Spain. Methodologically, an analysis content Twitter has performed, collecting 1377 tweets. conclusion that wineries create sentimental experiential links users, avoiding commercial communications. Specifically, establish a relevant conversation network based high percentage responses, which 31.3%, but not so case 12.8%. tourist attractions most used bond are wine landscape gastronomy both territories. tourism sustainability variable remains minor matter emission messages Twitter.