Diversity among enterprise online communities

摘要: There is a growing body of research into the adoption and use social software in enterprises. However, less known about how groups, such as communities, appropriate these technologies, implications for community structures. In study 188 very active online enterprise we found systematic differences size, demographics participation, aligned with types. Different types communities differed their appropriation tools to create shared resources, build relationships. We propose design support features, services potential members, organizations looking derive value from groups.