Does colour matter? The influence of animal warning coloration on human emotions and willingness to protect them

摘要: The perceived popularity of animals plays a crucial role in their support by the general public and consequently success conservation efforts. We experimentally investigated with Slovak schoolchildren animal coloration basic human emotions willingness to protect animals. Both unaltered manipulated pictures aposematic increased danger. Spiders snakes were as more dangerous/disgusting than other taxa, particularly birds mammals. Children showed significantly stronger over inconspicuous, cryptic Perceived disgust danger negatively correlated them females showing greater fear males. Our results suggest that use programs may increase support.