Country of origin and online promotion in cross-border e-business: A study of consumer behavior for quality management
作者： Da Huo , Ken Hung , Haibo Wang , Xu Xiaoli
DOI: 10.1080/08853908.2017.1387082
关键词: Consumer behaviour 、 Promotion (rank) 、 Electronic business 、 Country of origin 、 Advertising 、 Marketing 、 Business 、 Quality management
摘要: … of origin and online promotional strategy in cross-border e-business of consumer products. This research reveals the network of products involved in online promotions in cross-border e…
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