The utility of home computers and media use: Implications of multimedia and connectivity

作者: Elizabeth M. Perse , Debra Greenberg Dunn

DOI: 10.1080/08838159809364461

关键词: EntertainmentMedia useAdvertisingHome computerMultimediaTelephone surveyPerspective (graphical)Computer scienceThe InternetHabit

摘要: This study applied the uses and gratifications perspective to home computer use. We explored how CD‐ROM ownership Internet capability were linked utility among a random national telephone survey of 1071 adults. Users found modest in computers for entertainment, escape, habit, pass time. was learning escape utility. Higher levels connectivity reflected using entertainment

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