The electronic media usage patterns of Unisa communication science students : an exploratory survey
作者： M. Pitout
DOI:
关键词: Electronic media 、 Computer science 、 Emerging technologies 、 The Internet 、 Exploratory survey 、 Multimedia 、 World Wide Web 、 Response rate (survey)
摘要: The main aims of this study were to gather information on the use/non-use new technologies, such as computers and Internet, guide lecturers in Department Communication Science are future development communication courses. A total 8 750 questionnaires was sent all students registered for 2000. response rate about 28 per cent, that is, 2 452 returned questionnaires. Electronic media usage patterns include use cell phones, Internet. Approximately 80 cent indicated they used while 60 38 had access Internet respectively.
参考文章(7)
Elizabeth M. Perse, Debra Greenberg Dunn, The utility of home computers and media use: Implications of multimedia and connectivity Journal of Broadcasting & Electronic Media. ,vol. 42, pp. 435- 456 ,(1998) , 10.1080/08838159809364461
Paul Henry, Evaluating implications for new media and information technologies Journal of Consumer Marketing. ,vol. 18, pp. 121- 133 ,(2001) , 10.1108/07363760110385992
JOHN W. DIMMICK, JASPREET SIKAND, SCOTT J. PATTERSON, The Gratifications of the Household Telephone: Sociability, Instrumentality, and Reassurance Communication Research. ,vol. 21, pp. 643- 663 ,(1994) , 10.1177/009365094021005005
Louis Leung, Ran Wei, The gratifications of pager use: sociability, information-seeking, entertainment, utility, and fashion and status Telematics and Informatics. ,vol. 15, pp. 253- 264 ,(1998) , 10.1016/S0736-5853(98)00016-1
Garrett J. O'Keefe, Barbara K. Sulanowski, More Than Just Talk: Uses, Gratifications, and the Telephone: Journalism & Mass Communication Quarterly. ,vol. 72, pp. 922- 933 ,(1995) , 10.1177/107769909507200415
Robert Davison, Doug Vogel, Roger Harris, Noel Jones, Technology Leapfrogging in Developing Countries - An Inevitable Luxury? The Electronic Journal of Information Systems in Developing Countries. ,vol. 1, pp. 1- 10 ,(2000) , 10.1002/J.1681-4835.2000.TB00005.X
Louis Leung, Ran Wei, More Than Just Talk on the Move: Uses and Gratifications of the Cellular Phone Journalism & Mass Communication Quarterly. ,vol. 77, pp. 308- 320 ,(2000) , 10.1177/107769900007700206