Unhealthy Food and Beverage Consumption: An Investigative Model
作者： Jeremy J. Sierra , Anna M. Turri , Harry A. Taute
DOI: 10.1080/15378020.2015.1093453
关键词: Self-esteem 、 Food consumption 、 Healthy food 、 Marketing 、 Unhealthy food 、 Nutrition information 、 Advertising 、 Beverage consumption 、 Economics 、 Tribalism
摘要: Regardless of benefactor—marketer or policy maker—understanding purchase processes unhealthy food and beverage options would be value. Yet, quantitative investigation into this domain is not complete; to address research lacuna, data were collected help explicate for corn-fed beef soft drinks made with artificial sugar. Specifically, nutrition information usage, organic brand tribalism, self-esteem, feelings about shopping smart healthy modeled as chronological determinants intentions drinks. The support sequential model. Managerial implications future directions are discussed.
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