Jeremy J. Sierra
机构: Professor, Department of Marketing, McCoy College of Business, Texas State University
主页: txstate.edu
每年引用次数
引用次数
引用: 3,136
H-指数: 29
I10-指数 : 39
出版物: 57
Experiential Consumption of Video Game and In-Show Ads: Phenomenological Explanation through Thought Experimentation
Jeremy J. Sierra , Harry A. Taute
Journal of Research for Consumers ( 24) 9
1
2013
Crisis-Induced Behavior: From Fear and Frugality to the Familiar
Jeremy J. Sierra , Sidney Anderson , Steven W. Rayburn , Anthony McGeorge
International Journal of Consumer Studies
59
2021
A Dual-Process Model of Cheating Intentions:
Jeremy J. Sierra , Michael R. Hyman
Journal of Marketing Education 28 ( 3) 193 -204
33
2006
Shared Responsibility and Student Learning: Ensuring a Favorable Educational Experience
Jeremy J. Sierra
Journal of Marketing Education 32 ( 1) 104 -111
35
2010
Unhealthy Food and Beverage Consumption: An Investigative Model
Jeremy J. Sierra , Anna M. Turri , Harry A. Taute
Journal of Foodservice Business Research 18 ( 5) 470 -488
3
2015
A Brand Foci Model to Explain Achievement Needs: A Contradictory Explanation: An Abstract
Jeremy J. Sierra , Harry A. Taute , Byung-Kwan Lee
Back to the Future: Using Marketing Basics to Provide Customer Value 385 -386
2018
Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract
Jeremy J. Sierra , Harry A. Taute
Back to the Future: Using Marketing Basics to Provide Customer Value 269 -270
2018
Idolizing sport celebrities: a gateway to psychopathology?
Michael R. Hyman , Jeremy J. Sierra
Young Consumers: Insight and Ideas for Responsible Marketers 11 ( 3) 226 -238
22
2010
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
Robert S. Heiser , Jeremy J. Sierra , Ivonne M. Torres
Journal of Advertising 37 ( 4) 75 -84
53
2008
The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective
Ivonne M. Torres , Jeremy J. Sierra , Robert S. Heiser
Journal of Advertising 36 ( 2) 49 -62
52
2007
In Search of Value: A Model of Wagering Intentions
Jeremy J. Sierra , Michael R. Hyman
The Journal of Marketing Theory and Practice 17 ( 3) 235 -250
15
2009
Exploring Determinants and Effects of Shared Responsibility in Service Exchanges
Jeremy J. Sierra , Robert S. Heiser , Shaun McQuitty
The Journal of Marketing Theory and Practice 17 ( 2) 111 -128
36
2009
Text Message Copy in Print Ads: A Shrewd Communicative Strategy?
Jeremy J. Sierra , Robert S. Heiser , Ivonne M. Torres
Journal of Promotion Management 18 ( 1) 119 -143
4
2012
Ethnic Identity in Advertising: A Review and Meta-Analysis
Jeremy J. Sierra , Michael R. Hyman , Robert S. Heiser
Journal of Promotion Management 18 ( 4) 489 -513
21
2012
Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach
Byung-Kwan Lee , Taewon Suh , Jeremy J. Sierra
Journal of Promotion Management 26 ( 1) 1 -18
4
2020
A dual identification framework of online multiplayer video games: The case of massively multiplayer online role playing games (MMORPGs)
Vishag A. Badrinarayanan , Jeremy J. Sierra , Kinnon M. Martin
Journal of Business Research 68 ( 5) 1045 -1052
51
2015
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Jeremy J. Sierra , Michael R. Hyman , Ivonne M. Torres
Journal of Current Issues & Research in Advertising 31 ( 2) 41 -66
42
2009
Brand tribalism in technology and sport: determinants and outcomes
Jeremy J. Sierra , Harry A. Taute
Journal of Brand Management 26 ( 2) 209 -225
6
2019
Ethical Antecedents of Cheating Intentions: Evidence of Mediation
Jeremy J. Sierra , Michael R. Hyman
Journal of Academic Ethics 6 ( 1) 51 -66
59
2008
Adjusting Self-Reported Attitudinal Data for Mischievous Respondents:
Michael R. Hyman , Jeremy J. Sierra
International Journal of Market Research 54 ( 1) 129 -145
23
2012