In Search of Value: A Model of Wagering Intentions

作者: Jeremy J. Sierra , Michael R. Hyman

DOI: 10.2753/MTP1069-6679170303

关键词: Value (economics)Actuarial scienceEconomics

摘要: Most bettors know that long-run positive returns are unattainable in uncertain gaming contexts. If, as most marketing scholars assume, consumers strive for net from market transact...

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