Is the Messaqe Beinq Received? Benetton Analysed
作者： Ian G. Evans , Sumandeep Riyait
DOI: 10.1080/02650487.1993.11104547
关键词: Advertising campaign 、 Sample (statistics) 、 Feeling 、 Significant difference 、 Advertising 、 Meaning (linguistics) 、 Psychology
摘要: This article examines a number of images used by the Benetton company in advertising campaigns throughout Europe. It discusses some of the reasons why different reactions to the …
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