Corporate reputation and perceived risk in professional engineering services

摘要: The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While a difficult concept to measure, managers frequently assume positive relationship between performance reputation. literature avers that from client’s perspective, healthy may act as risk suppresser. In this empirical study, the nature aversion professional engineering consultancies examined. Findings support three‐dimensional construct, but there no evidence suggest good reduces clients’ perceived risk. Implications are drawn, limitations noted directions offered for ongoing research.