System and method for composite customer segmentation
作者： Alan K Gorenstein
DOI:
关键词: Business 、 Segmentation 、 Population 、 Profitability index 、 Composite score 、 Set (abstract data type) 、 Ranking 、 Market segmentation 、 Data mining
摘要: The profitability and effectiveness of a marketing program is increased by segmenting the customer population according to combination different segmentation strategies (102). A number independent are performed on customers, each strategy resulting in its own set scores (108). sets then combined form composite score for which used generate ranked list population. Furthermore, can be determined using possible methods these differents can, themselves, an overall ranking (118). target recipients particular materials selected based rankings.
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