Methods, systems and mediums for scoring customers for marketing

摘要: Methods, systems, and mediums for calculating a score that predicts customer activity in the future such as whether will make purchase, visit store, etc., or how much money spend, many times shop, are provided. In certain embodiments, these methods systems collect demographic data transactional customers, summarize at least on variable attach summary to each customer, apply statistical algorithm data, create model of target related and/or loyalty, derive customers from model, select some based scores, market directly selected customers.