Automated and optimized mass customization of direct marketing materials

摘要: A method for customizing direct marketing materials is provided. This comprises developing models to predict customer purchases and then scoring potential customers each predictive model. Next, specific layout areas are determined as well where particular products may be placed in the layout. In one embodiment, preference multipliers used determine increased likelihood of a product being purchased depending on its location (i.e. front cover). An optimization model customize customers, whether it niche market or individual customers. The customized only printed sent if expected profits exceed production costs materials.