A system and method for computing measures of retailer loyalty
作者： Laura Rangel , Joni Elmore , Gary M. Katz
DOI:
关键词:
摘要: The invention provides a system, computer program, and database for the accurate determination of customer loyalty by using combination shopping history data, household personal demographic data (114a, 116). defines set detailed measures computes values those unique combinations to provide better understanding their customers behavior (301, 302, 303, 304, 305. 306, 307), as basis rewarding or effectively incentivising desired (416).
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