Resolving the Innovation Diffusion Paradox in Mobile App Stores: A Brand Equity Perspective
作者： Weiquan Wang , Eric Lim , Chee-Wee Tan , Bingqing Xiong , Bingqing Xiong
DOI:
关键词: Innovation diffusion 、 Perspective (graphical) 、 Brand equity 、 Business 、 Mobile apps 、 Advertising
摘要:
参考文章(18)
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