Brand Equity as a Signaling Phenomenon
作者： Tülin Erdem , Joffre Swait
DOI: 10.1207/S15327663JCP0702_02
关键词:
摘要:
elsevier.com
sci-hub.se 参考文章(42)
A. Michael Spence, Market Signaling: Informational Transfer in Hiring and Related Screening Processes ,(1974)
Lance Leuthesser, Defining, measuring, and managing brand equity Marketing Science Institute. ,(1988)
Valarie A. Zeithaml, Merrie Brucks, Price and brand name as indicators of quality dimensions Marketing Science Institute. ,(1991)
Jean Tirole, The Theory of Industrial Organization ,(1988)
Carl Shapiro, Consumer information, product quality, and seller reputation The Bell Journal of Economics. ,vol. 13, pp. 20- 35 ,(1982) , 10.2307/3003427
Joseph E. Stiglitz, THE CAUSES AND CONSEQUENCES OF THE DEPENDENCE OF QUALITY ON PRICE Journal of Economic Literature. ,vol. 25, pp. 1- 48 ,(1987) , 10.7916/D8348WDH
Robert J. Meyer, Arvind Sathi, A Multiattribute Model of Consumer Choice During Product Learning Marketing Science. ,vol. 4, pp. 41- 61 ,(1985) , 10.1287/MKSC.4.1.41
Nancy A. Lutz, Warranties as signals under consumer moral hazard. The RAND Journal of Economics. ,vol. 20, pp. 239- 255 ,(1989) , 10.2307/2555691
George J. Stigler, The Economics of Information Lecture Notes in Economics and Mathematical Systems. ,vol. 69, pp. 272- 275 ,(1976) , 10.1007/978-3-642-51565-1_86
John H. Roberts, James M. Lattin, Development and Testing of a Model of Consideration Set Composition Journal of Marketing Research. ,vol. 28, pp. 429- 440 ,(1991) , 10.1177/002224379102800405