Piracy as Strategy? A Reexamination of Product Piracy

摘要: (WP 08/04 Clave pdf) To explore the impact that piracy has on demand for legal versions of a product and firm performance, we use literatures information economics strategic management to expand analysis markets other than software. Our paper helps clarify nature customer products, gain deeper understanding way can enhance performance those firms own intellectual property. We contend although represents unauthorized imitation firm’s property, there are some circumstances when improve value