Proposal of a Measuring Method of Customer’s Attention and Satisfaction on Services

摘要: Now a day, with the emerging growth of service industry, manufacturing companies are convinced that their products must be strengthened service. Thus, we have developed new discipline called Service Engineering aims to produce novel method design from an engineering viewpoint. In this paper, authors propose evaluation model enables designers measure receivers’ satisfaction. The proposed “Satisfaction — Attribute Value Function” as suits man’s behavior. Applying example, result our had richer information than conjoint analysis.