Factors underlying attitude formation towards online banking in Finland

作者: Heikki Karjaluoto , Minna Mattila , Tapio Pento

DOI: 10.1108/02652320210446724

关键词: Financial servicesAttitudeMarketingRetail bankingBusinessStructural equation modelingConsumer behaviourThe Internet

摘要: … To attain these, a large survey (1,167 responses) was carried out during the summer of … in private banking. The term electronic banking often refers to online banking/Internet banking. …

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