Revisiting contemporary issues in family consumption
作者： Ben Kerrane , Shona M. Bettany , Margaret K. Hogg
DOI: 10.1080/0267257X.2014.937614
关键词: Development economics 、 Sociology 、 Consumption (economics)
摘要: Family consumption remains an important issue for marketing practitioners and academics alike, with familial influence, in turn, having a pervasive influence on how individuals …
westminster.ac.uk
hud.ac.uk参考文章(1)
Lisa O'malley, Andrea Prothero, Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-first Century Journal of Marketing Management. ,vol. 22, pp. 899- 905 ,(2006) , 10.1362/026725706778935583