Shona M. Bettany , Ben Kerrane , Margaret K. Hogg
Journal of Business Research 67 ( 7) 1544 -1551
Ben Kerrane , Margaret K. Hogg , Shona M. Bettany
Journal of Marketing Management 28 809 -835
Ben Kerrane , Shona M. Bettany , Margaret K. Hogg
Journal of Marketing Management 30 1527 -1532
Shona M. Bettany , Ben Kerrane
European Journal of Marketing 50 ( 11) 2041 -2066
Shona M. Bettany , Ben Kerrane
European Journal of Marketing 52 ( 12) 2334 -2355
Ben Kerrane , Shona M Bettany , Katy Kerrane
European Journal of Marketing 49 ( 5) 713 -735
Shona M Bettany
University of Lancaster
HJ Schau , C Russell , D Crockett , AD Huff
Advances in Consumer Research 40 -40
David Rowe , Shona Rowe
Macromarketing Conference
Shona Bettany
GCB - Gender and Consumer Behavior Volume
Shona Bettany
ACR European Advances
Ben Kerrane , Shona Bettany , Margaret Hogg
Advances in Consumer Research
Ben Kerrane , Shona Bettany
In: Consumer Culture Theory ; 26 Jun 2014-29 Jun 2014; Helsinki, Finland . 2014.
Shona Bettany
Emerald Group Publishing Limited 11 41 -56
Shona Bettany , Caroline Gatrell
Advances in Consumer Research 36 293 -299
Steve Johnson , Kevin Orr , Shona Bettany , Louise Sturgeon-Adams
University of Hull
Shona Bettany , Susan Dobscha , Marcus Giesler
ACR North American Advances
Ben Kerrane , Shona Bettany
ACR North American Advances
Shona Bettany , Toni Eagar , Maire O'Sullivan
Rowman and Littlefield Publishers, Inc. 193 -200
Shona Bettany
Routledge 187 -197