Decoding Archetypal Images of Motherhood in Magazine Advertisements

Lilit Baghdasaryan , Shona Bettany , Bogdan-Florin Mihaila
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 401 -413

2019
" Crunch my heart: It falls for you: Theorising chocolate gift giving as carnal-singularity

Marjaana Makela , Shona Bettany , Lorna Stevens
Consumer Culture Theory Conference 2017

2017
A commentary

Shona Bettany
Assembling Consumption: Researching actors, networks and markets 187 -187

2015
2015
2011
Heterotopia and the City: a Guerilla Garden in Athens

Andreas Chatzidakis , Pauline Maclaran , Alan Bradshaw , Shona Bettany
ACR European Advances

2011
Performativity and belonging: negotiating the ethnographer and her field in virtual worlds

Shona Bettany , Ioanna Nicolau
European Advances in Consumer Research

2010
Local Accounts

Shona Bettany
Critical Marketing: Defining the Field 69 -69

2007
Enculturation and student performance: a critical work in progress

Shona Bettany , A Chapman , S Bloxham
BEST LTSN conference. Reflection on teaching: the impact on learning

2004
Negotiating the site for an ethnography of relationship marketing: boundaries, actors, texts

Shona Bettany
9th International Colloquium in Relationship Marketing

2001
Transforming relationship marketing via subversive readings

George Long , Margaret K Hogg , Shona Bettany , Penelope Eccles
1st Critical Management Studies Conference UMIST

1999
Doing feminist research in a masculine paradigm

Shona Bettany , Helen Woodruffe-Burton
1st Critical Management Studies Conference UMIST

1999
Reproduction of gender ideology through Russian consumer culture: the case of iconography of the ‘mother’in Russia

L Baghdasaryan , S Bettany , R West , A Rieple
3rd International Conference on Contemporary Marketing Issues (ICCMI2015)

2015
Feminism in consumer research: a new agenda for the 21st century

S Bettany , H Woodruffe-Burton
European Advances in Consumer Research 8 475 -476

4
2008