Reproduction of gender ideology through Russian consumer culture: the case of iconography of the ‘mother’in Russia

L Baghdasaryan , S Bettany , R West , A Rieple
3rd International Conference on Contemporary Marketing Issues (ICCMI2015)

2015
The Religion of Transforming Icons into Iconic Brands

Jonathan A.J. Wilson , Lika Baghdasaryan
https://www.transformmagazine.net/articles/2022/the-religion-of-transforming-icons-into-iconic-brands/

2022
Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

Lilit Baghdasaryan , Ibrahim Sirkeci
Transnational Marketing Journal 8 ( 2) 133 -134

2020
Reproduction of Gender Ideology Through Russian Consumer Culture: The Case of Iconography of the ‘Mother’in Russia, an Extended Abstract

Lilit Baghdasaryan , Shona Bettany , Richard West , Alison Rieple
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress 141 -146

2017
Decoding Archetypal Images of Motherhood in Magazine Advertisements

Lilit Baghdasaryan , Shona Bettany , Bogdan-Florin Mihaila
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 401 -413

2019