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The Role of Digital Advertising in Shaping Ideals and Consumption Choices in the Digital Era: Effectiveness of Digital Advertisements
作者:
Lilit Baghdasaryan
DOI:
10.4018/978-1-7998-0131-3.CH013
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参考文章
(75)
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,vol. 69, pp. 897- 904 ,(2016) ,
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Icon, iconography, iconology
Accounting, Auditing & Accountability Journal.
,vol. 22, pp. 883- 906 ,(2009) ,
10.1108/09513570910980454
4.
Deirdre D. Johnston,
Invisible Mothers: A Content Analysis of Motherhood Ideologies and Myths in Magazines
Sex Roles.
,vol. 49, pp. 21- 33 ,(2003) ,
10.1023/A:1023905518500
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Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens,
Motherhoods, markets and consumption: The making of mothers in contemporary Western cultures
Routledge.
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10.4324/9780203469729
6.
Sonia Livingstone,
Internet, Children, and Youth
The Handbook of Internet Studies.
pp. 348- 368 ,(2011) ,
10.1002/9781444314861.CH16
7.
Mari Dalen Herland, Ingeborg Marie Helgeland,
Negotiating motherhood: women with troubled upbringings and their self‐conceptions as mothers
Child & Family Social Work.
,vol. 22, pp. 47- 56 ,(2017) ,
10.1111/CFS.12193
8.
Miriam Catterall, Pauline Maclaran, Lorna Stevens,
Marketing and Feminism Current Issues and Research
Routledge.
pp. 112- 115 ,(2000) ,
10.4324/9781315010939
9.
Lisa McNeill, Trelise Graham,
Mother's choice: An exploration of extended self in infant clothing consumption
Journal of Consumer Behaviour.
,vol. 13, pp. 403- 410 ,(2014) ,
10.1002/CB.1489
10.
Christy Ashley, Tracy Tuten,
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Psychology & Marketing.
,vol. 32, pp. 15- 27 ,(2015) ,
10.1002/MAR.20761
来源期刊
IGI Global
2020 年,
Volume: , Issue: ,
Page: 263-288
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