Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage

摘要: Acknowledgments. Preface. Introduction. The Environmental Lens. Part One. Preparing for a New World. 1. Eco-Advantage. Issues and opportunities business in an environmentally sensitive world. 2. Natural Drivers of the Green Wave. problems how they shape markets. 3. Who's Behind Wave? Stakeholders power wield. Two. Strategies Building 4. Managing Downside. Green-to-Gold Plays to reduce cost risk. 5. Upside. drive revenues create intangible value. Three. What WaveRiders Do. 6. Eco-Advantage Mindset. Looking through environmental lens. 7. Eco-Tracking. Understanding your company's "footprint". 8. Redesigning Your Designing environment "greening" supply chain. 9. Inspiring Culture. Creating organizational focus on stewardship Four. Putting It All Together. 10. Why Initiatives Fail. Pitfalls avoid way 11. Taking Action. Execution sustained competitive advantage. 12. Strategy. Key plays, tools, plans. Appendix Additional Resources. Methodological Overview. Most Relevant Tools Each. Play. Notes. Index.