Decision Research: Behavioral

摘要: This article describes current trends and controversies in behavioral decision research. Much of the empirical research this field has focused on violations rational choice theory. Some are utility-based, such as loss aversion, framing effects, contextual effects. Others belief-based, base rate neglect conjunction errors. abundance evidence led researchers to develop descriptive theories based more realistic assumptions about human nature. Issues fairness, self-control, emotional satisfaction, social pressure, cultural norms directly incorporated into process. approach theorizing is gradually gaining popularity other areas science, economics, finance, game theory, accounts law.