International Entrepreneurship: Exploring the Logic and Utility of Individual Experience Through Comparative Reasoning Approaches
作者： Marian V. Jones , Lucrezia Casulli
DOI: 10.1111/ETAP.12060
关键词: Case-based reasoning 、 Entrepreneurship 、 Internationalization 、 Empirical research 、 Cognition 、 Social psychology 、 Context (language use) 、 Epistemology 、 Sociology 、 Psychology of reasoning 、 Heuristics
摘要: In this paper, we suggest that individual experience and reasoning, as applied to new endeavors in internationalization, are concepts with high potential advance conceptual empirical research international entrepreneurship (IE). Experience is known be important but the logic or reasoning which it insufficiently understood. Cognitive, comparison-based theories explain how individuals draw on make sense of uncertain, novel, complex situations. Drawing two such theories, heuristics analogical delineate speculative propositions its utility context internationalization research.
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