Persuasion, patriotism and PR: US advertising in the Second World War

摘要: Purpose – The purpose of this article is to explore how the (War) Advertising Council organized advertising community assist US government's home front campaigns during Second World War. It aims discuss council urged individual advertisers use their product‐ads instruct civilian population about behavioral changes that government deemed essential war effort. task required great ambidexterity: paying a high level attention wartime needs while coaching and encouraging into compliance. As such, also council's challenge in weighing against commercial pressures. A case study Council's 1944 campaign “Stamp out VD” seeks illustrate latter concern.Design/methodology/approach comprises an historical account industry Applying qualitative approach, it relies on archival sourc...