Historical research in marketing theory and practice: a review essay
作者： Mark Tadajewski , D.G. Brian Jones
DOI: 10.1080/0267257X.2014.929166
关键词:
摘要: … that deals with marketing history or the history of marketing thought. We … Marketing Management (JMM). These domains include: the history of marketing management, history of market …
sci-hub.se 参考文章(403)
Harold H Kassarjian, None, Scholarly Traditions and European Roots of American Consumer Research International Series in Quantitative Marketing. pp. 265- 287 ,(1994) , 10.1007/978-94-011-1402-8_8
David Glen Mick, MEANING AND MATTERING THROUGH TRANSFORMATIVE CONSUMER RESEARCH ,(2006)
Frank Trentmann, Knowing Consumers – Histories, Identities, Practices: An Introduction The Making of the Consumer. ,(2006) , 10.5040/9781474215725-CH-001
A twenty-first century guide to Aldersonian marketing thought Kluwer Academic. ,(2006) , 10.1007/0-387-28181-9
Percival White, Scientific Marketing Management ,(1978)
Juliann Sivulka, Soap, Sex, and Cigarettes: A Cultural History of American Advertising ,(1997)
Warren S. Martin, Hugh Rushing, Thomas L. Powers, Scott Daniels, Selling Before 1900: A Historical Perspective Journal of Personal Selling and Sales Management. ,vol. 7, pp. 1- 7 ,(2013) , 10.1080/08853134.1987.10754464
David Glen Mick, Simone Pettigrew, Cornelia Connie Pechmann, Julie L Ozanne, Transformative Consumer Research for Personal and Collective Well-Being Taylor and Francis. pp. 249- 266 ,(2012) , 10.4324/9780203813256
Nancy F. Koehn, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell ,(2001)