A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
作者： Douglas B. Ward
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摘要: Acknowledgments Introduction 1. A New Era of Business 2. An Unlikely Leader 3. What Was Commercial Research? 4. Winning over the Skeptics 5. Barbarians, Farmers, and Consumers 6. Readers as 7. Chasing Consumer, Protecting Company 8. The Legacy Research Epilogue Notes Index
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