Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior

作者： Mark Prtichard , Kevin Filo , Anthony Allan Beaton , Daniel Carl Funk

DOI:

关键词: Attendance 、 Population 、 Applied psychology 、 Variance (accounting) 、 Confirmatory factor analysis 、 Advertising 、 Psychology 、 Socialization 、 Sport management 、 Multivariate analysis of variance 、 Scale (social sciences)

摘要: The ability to draw attendees to performances is vital to the success of a sport organization. As a result, sport managers and academics attempt to investigate motivations that drive decisions to attend events. In order to make predictions, academic demands have lead to the proliferation of instruments and constructs to capture a wide variety of motives, but these tools have limited ability to explain game attendance; and practitioners demand shorter scales to increase efficiency. The purpose of this research is to provide a parsimonious …