Factors influencing spectator sports consumption: NCAA women's college basketball
作者： Galen. T. Trail , Yu Kim
DOI: 10.1108/IJSMS-13-01-2011-B006
关键词:
摘要: Although the understanding of both positive and negative factors influencing sports consumption is essential, previous research has mainly focused on motivators. The purpose this study was to examine three different models constraints motivators that influence attendance: a correlated model, hierarchical model moderated model. Twenty were identified classified into four main categories. results indicated 16 out 20 had significant relationship with attendance in theoretically expected direction.
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