Personality Traits and Its Relationship with Work Performance for Majority Group of Paddy Farmers in Malaysia

摘要: Paddy is regarded as the third most widely planted crop in Malaysia that covers an area of 686,050 hectares total. Although a large scale rice cultivation practiced this country, it still falls short meeting demand for its ever growing population. According to Rogers’ theory, majority group (early and late majority) influence paddy production they form 68% farmers. In regard, suffices say supply country came from The objective study was determine relationship between personality traits work performance among farmers group. A face survey carried out using questionnaire where respondents were chosen cluster sampling technique. Descriptive analysis used describe demographics respondents, while correlation multiple regressions examine strength performance. coefficients showed six personal trait variables positively correlated with performance, only one variable negatively at 0.05 level significance. Specifically, discipline found moderately Moreover, results also that, ability solve problems, network information, significantly predict Overall, these three explained 44% variance Respectively, recommended extension programmes should focus on order increase groups Aus. Aca. Busi & Eco. Rev Vol 2(3), July 2016, P 234-243