IShopping agent: a knowledge base assisting online shoppers through ontologies
作者： Wen-Shan Lin , N. Cassaigne
DOI: 10.1109/IEMC.2003.1252328
关键词: Marketing strategy 、 Business 、 Intelligent agent 、 Knowledge management 、 Marketing research 、 Digital marketing 、 Software agent 、 Marketing management 、 Knowledge base 、 Knowledge-based systems
摘要: The development of the IShopping Agent's knowledge base, intelligent shopping agent which is named in our research project and proposed base explicitly takes into account fact that customers do not adopt same decision style marketing strategy mix applied by e-commerce companies to promote sale their product has an influence on search activity sense influences way Web sites are presented. Therefore, using this Ishopping Agent identifies user's information needs most relevant for customers.
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