Journal of Brand Management: year end review 2017
作者： Shaun M Powell , None
DOI: 10.1057/S41262-017-0078-9
关键词: Theme (narrative) 、 Business 、 Corporate identity 、 Co-creation 、 Brand experience 、 Personality 、 Corporate branding 、 Brand equity 、 Brand management 、 Advertising
摘要: A review and reflection on key topics plus identification of future research avenues from within the Journal Brand Management during 2017 that included a special issue focused theme (1) brand co-created innovation. Six additional themes Volume include: (2) online digital branding, (3) luxury (4) personality, (5) experience, (6) equity (7) corporate identity branding.
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paperity.org参考文章(45)
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