Consumer Motivation to Buy Organic Food Depends on Lifestyle

作者: Andrzej Soroka , Julia Wojciechowska-Solis

DOI: 10.3390/FOODS8110581

关键词: Consumer choiceSet (psychology)MarketingTaste (sociology)Organic farmingPurchasingFood processingOriginalitySample (statistics)Psychology

摘要: The aim of the paper was to determine relationship between physical activity undertaken by Polish consumers and their attitude towards organic food. motives for selection food, barriers that face when buying it, requirements set were determined. research carried out means a diagnostic survey using author′s questionnaire International Physical Activity Questionnaire (IPAQ). In total, 3436 respondents from all over Poland examined selected sample. Statistica 13.1 PL used statistical analyses. results indicate main reasons especially among physically active respondents, perceived lack harmful substances it is healthy in itself. study showed preferred purchase, greater extent, less processed food produced natural way on farms. reason purchasing inactive due its taste values. originality stems demonstrating differences similarities expressed those preferring passive lifestyles.

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