A Micro Level Analysis of the Market Orientation - Small Business Financial Performance Nexus

摘要: The critical role small enterprises play in economic growth of developing economies has been recognised. Policy makers have therefore initiated policies and programmes to promote their sustainability. Despite the important roles they Ghanaian economy financial performance not impressive due orientation marketing strategies. paper seeks explore influence market on businesses. Simple random sampling was used select three hundred thirtytwo owner/managers firms Takoradi metropolis. In addition, factor analysis, correlation coefficient regression analysis were examine data collected. It found that there is a positive relationship between its constituents recommended adopt culture since it can impact performance. Also, policymakers business development services providers should emphasise strategy as part advisory services.