Consuming the commercial break : an ethnographic study of the potential audiences for television advertising
作者： Karolina Brodin
DOI:
关键词: Advertising research 、 Ethnography 、 Sociality 、 Online advertising 、 Tv viewing 、 Advertising 、 Television advertising 、 Geography
摘要: Despite of the sociality TV viewing, advertising researchers have traditionally studied solitary viewer. The study social uses has been limited, and reception ad ...
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