作者: Farid Tarrahi , Martin Eisend , Florian Dost
DOI: 10.1016/J.IJRESMAR.2015.10.004
关键词: Microeconomics 、 Dual (category theory) 、 Factor price 、 Fairness perceptions 、 Entitlement 、 Price change 、 Meta-analysis 、 Economics
摘要: The dual entitlement principle suggests that price change motives influence fairness perceptions. A meta-analysis replicates this finding, and shows the negative effect of unjustified is stronger than positive cost-justified motives; motive effects are independent magnitude change; explained better by changes motives. relationship between follows a cubic function, indicating satiation for high changes.