Identifying and Responding to Outlier Demand in Revenue Management

Nicola RENNIE , Catherine CLEOPHAS , Adam M. SYKULSKI , Florian DOST
European Journal of Operational Research 293 ( 3) 1015 -1030

2021
Detecting outlying demand in multi-leg bookings for transportation networks

Adam M. Sykulski , Catherine Cleophas , Florian Dost , Nicola Rennie

2021
Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

Matthias Pannhorst , Florian Dost
Technological Forecasting and Social Change 140 315 -327

11
2019
6
2017
Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking

Johanna Söllner , Florian Dost
Journal of Advertising 48 ( 3) 302 -312

7
2019
Value-based pricing in competitive situations with the help of multi-product price response maps

Florian Dost , Ingmar Geiger
Journal of Business Research 76 ( 76) 219 -236

6
2017
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost , Ulrike Phieler , Michael Haenlein , Barak Libai
Journal of Marketing 83 ( 2) 62 -81

87
2019
Measuring willingness to pay as a range, revisited: When should we care?

Florian Dost , Robert Wilken
International Journal of Research in Marketing 29 ( 2) 148 -166

29
2012
A meta-analysis of price change fairness perceptions

Farid Tarrahi , Martin Eisend , Florian Dost
International Journal of Research in Marketing 33 ( 1) 199 -203

10
2016
Revisiting firm-created word of mouth: High-value versus low-value seed selection

Florian Dost , Jens Sievert , David Kassim
International Journal of Research in Marketing 33 ( 1) 236 -239

2
2016
The Effect of Electronic Shelf Labels on Store Revenue

Joe Boden , Erik Maier , Florian Dost
International Journal of Electronic Commerce 24 ( 4) 527 -550

2020
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms

Tobias Frese , Ingmar Geiger , Florian Dost
Small Business Economics 54 ( 3) 641 -664

12
2020
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

Florian Dost , Robert Wilken , Maik Eisenbeiss , Bernd Skiera
Journal of Retailing 90 ( 3) 393 -407

9
2014
The positive effect of contextual image backgrounds on fluency and liking

Erik Maier , Florian Dost
Journal of Retailing and Consumer Services 40 ( 40) 109 -116

17
2018
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

Erik Maier , Florian Dost
Journal of Retailing and Consumer Services 45 207 -220

36
2018
A non-linear causal network of marketing channel system structure

Florian Dost
Journal of Retailing and Consumer Services 23 ( 23) 49 -57

7
2015
E-Commerce Effects on Energy Consumption:A Multi-Year Ecosystem-Level Assessment

Florian Dost , Erik Maier
Journal of Industrial Ecology 22 ( 4) 799 -812

4
2018