Erik Maier
机构: HHL Leipzig Graduate School of Management
每年引用次数
引用次数
引用: 1,095
H-指数: 15
I10-指数 : 18
出版物: 80
Interrelated Visits and Sales in an Omni-channel System:An Empirical Dynamic Modelling Approach
Florian Dost , Erik Maier , Tammo Bijmolt
2018
Assessing Ad Attention through Clustering Viewport Trajectories
Erik Maier , Lennard Schmidt
international conference on information systems
2020
The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices:
Rico Bornschein , Lennard Schmidt , Erik Maier
Journal of Public Policy & Marketing 39 ( 2) 135 -154
53
2020
Broad and Narrow Country-of-Origin Effects and the Domestic Country Bias
Erik Maier , Robert Wilken
Journal of Global Marketing 30 ( 4) 256 -274
12
2017
Zwischen Kundenfrequenz und Konversion: Webseiten-Optimierung im E-Commerce
Erik Maier
WiSt - Wirtschaftswissenschaftliches Studium 47 10 -16
2018
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
Erik Maier , Jaap Wieringa
International Journal of Research in Marketing
28
2020
Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search
Erik Maier
International Journal of Research in Marketing 36 ( 4) 558 -579
2
2019
The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search
Erik Maier
International Journal of Electronic Commerce 23 ( 1) 110 -143
4
2019
Reducing Competitive Research Shopping With Cross-Channel Delivery
Anja Weber , Erik Maier
International Journal of Electronic Commerce 24 ( 1) 78 -106
1
2020
The Effect of Electronic Shelf Labels on Store Revenue
Joe Boden , Erik Maier , Florian Dost
International Journal of Electronic Commerce 24 ( 4) 527 -550
2020
Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors
Erik Maier
Journal of Retailing and Consumer Services 33 143 -153
40
2016
The positive effect of contextual image backgrounds on fluency and liking
Erik Maier , Florian Dost
Journal of Retailing and Consumer Services 40 ( 40) 109 -116
17
2018
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Erik Maier , Florian Dost
Journal of Retailing and Consumer Services 45 207 -220
36
2018
The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay
Joe Boden , Erik Maier , Robert Wilken
Journal of Retailing and Consumer Services 52 101910
105
2020
E-Commerce Effects on Energy Consumption:A Multi-Year Ecosystem-Level Assessment
Florian Dost , Erik Maier
Journal of Industrial Ecology 22 ( 4) 799 -812
4
2018
The Impact of Stress on Consumers' Willingness to Pay
Erik Maier , Robert Wilken
Psychology & Marketing 31 ( 9) 774 -785
17
2014
The interaction effect of mobile phone screen and product orientation on perceived product size
Lennard Schmidt , Erik Maier
Psychology & Marketing 36 ( 9) 817 -830
15
2019
The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes
Lennard Schmidt , Rico Bornschein , Erik Maier
Psychology & Marketing 37 ( 9) 1263 -1276
40
2020
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
Erik Maier , Robert Wilken , Helmut Schneider , Gülpınar Kelemci Schneider
Marketing Letters 23 ( 4) 1005 -1018
14
2012
The double benefits of consumer certainty: combining risk and range effects
Erik Maier , Robert Wilken , Florian Dost
Marketing Letters 26 ( 4) 473 -488
9
2015