Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors

摘要: Abstract Consumer crowdlending to small and medium enterprises is an increasingly relevant financial service phenomenon which depends on platforms as intermediary. To match borrowers’ supply of loan requests customers’ investment demand, this article proposes that need initiate double switching behavior. On the one hand, enterprise borrowers from traditional bank financing driven by greater convenience (speed, flexibility, simplicity) process transparency. Consumers, other, predominantly invest in loans based their economic performance relative choice set platform. We contribute literature crowdfunding, satisfaction services.