Improving social outcomes in sustainable forest management: Community engagement and commitment to corporate social responsibility by Australian forest companies

作者: MJ Gordon

DOI:

关键词: Corporate social responsibilityOrganizational culturePublic relationsBusinessSustainable forest managementForest managementCommunity engagementStakeholderSustainabilityContext (language use)

摘要: The overarching aim of the study was to identify ways improve adoption community engagement, and through this, corporate social responsibility practices by forest companies in Australia order achieve sustainable management outcomes. For engagement (CE) be sustained within a company it must supported culture. I used two case studies Australian plantation explore culture its impact CE adoption. Previous research has failed adequately relationship between companies. As such this provides essential contribution literature practical insight into how can dimensions their practices. thesis an interdisciplinary endeavour, as contributes number disciplines including (CSR). However, primarily discipline management. This addresses question ‘what done enhance companies?’ I multiple qualitative methods investigate studies, each involving single company. included observation, interviewing document analysis. investigated views stakeholders outside regarding CSR CE, conducted 87 semi-structured interviews. An adaptive theory approach taken, with thematic coding being analyse data. Using both review empirical data gathered for study, explored relationships Investigating provided could CE. External stakeholder necessary context which understand socially-orientated identified opportunities commitment thus business practices. The industry whole opportunity overcome several barriers that are currently limiting found there were issues associated lack understanding essence concerns, inability address concerns sector. Further, although evidence cultures supporting, rather than limiting, is room current recommend develop better identification analysis procedures, broader range stakeholders, collaboration (between companies) industry-wide In addition, managers need actively engage staff ensure values processes adopted throughout confirms vital embed cultural norms day-to-day operational environment. argues take seriously if they going survive future

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