Competing with giants. Survival strategies for local companies in emerging markets.

摘要: The arrival of a multinational corporation often looks like death sentence to local companies in an emerging market. After all, how can they compete the face vast financial and technological resources, seasoned management, powerful brands of, say, Compaq or Johnson & Johnson? But have more options than might think, say authors. Those vary, depending on strength globalization pressures industry nature company's competitive assets. In worst case, when are strong company has no assets that it transfer other countries, needs retreat locally oriented link within value chain. if weak, may be able defend its market share by leveraging advantages enjoys home Many markets work well countries. operate industries where globalize weak extend their success limited number similar base. And those operating global contend head-on with rivals. By better understanding relationship between in, executives from gain clearer picture really multinationals come stay.