Socialization and Adolescents' Skepticism toward Advertising
作者： Tamara F. Mangleburg , Terry Bristol
DOI: 10.1080/00913367.1998.10673559
关键词: Normative 、 Psychology 、 Family communication 、 Mass media 、 Socialization 、 Television viewing 、 Skepticism 、 Advertising 、 Peer influence 、 Social psychology 、 Marketing 、 Business and International Management 、 Communication
摘要: Abstract The authors adopt a socialization explanation for adolescents' skepticism toward advertising. They conceptualize as an outcome of the process, negatively valenced attitude learned through interaction with three agents: parents, peers, and mass media. In particular, posit that type family communication (socio-oriented vs. concept-oriented communication), susceptibility to peer influence (susceptibility informational normative influence), extent television viewing are related skepticism. also teens' marketplace knowledge mediates effects specific types socialization—agent-based (concept-oriented communication, influence, viewing) on For all but socio-oriented data from sample high school students generally support proposed model adolesc...
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