When what is said is important: A comparison of expert and attractive sources
作者： Ross Norman
DOI: 10.1016/0022-1031(76)90059-7
关键词: Physical attractiveness 、 Statistical hypothesis testing 、 Research methodology 、 Persuasive communication 、 Statement (logic) 、 Social psychology 、 Social influence 、 Social perception 、 Psychology
摘要: Abstract Ninety-eight female subjects were presented with a statement made by an attractive or expert source suggesting that people should sleep less than the usual eight hours. For approximately half of gave simple opinion, for other six separate supporting arguments also presented. As predicted manipulation number provided had more influence on effectiveness source. Results interpreted as hypothesis quite different dynamics underly persuasive power and individuals.
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