Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States

作者: Anil Mathur

DOI: 10.1080/08961530.2012.741480

关键词: SociologyEconomic growthSet (psychology)GlobalizationAcculturationFirst generationDemographic economicsImmigration

摘要: The present study seeks to assess the differences and similarities in a set of consumer traits such as physical vanity–concern and view, fashion innovativeness, and media orientations …

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