Measuring Clothing Color and Design Symbolism Preferences and Purchase Intentions of Asian Indian Females at Different Levels of Acculturation

作者: Ann Beth Presley , Whitney Upchurch Campassi

DOI: 10.1155/2013/859419

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摘要: … [14] found traditional clothing remains popular in India, even though the westernized clothing … to the United States they choose Asian Indian traditional dress as a form of self-definition …

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