Nonresponse and Delayed Response to Competitive Moves: The Roles of Competitor Dependence and Action Irreversibility
作者： Ming-Jer Chen , Ian C. MacMillan
DOI: 10.5465/256486
关键词: Action (philosophy) 、 Market orientation 、 Game theory 、 Competitive advantage 、 Market share 、 Advertising 、 Strategist 、 First-mover advantage 、 Marketing strategy 、 Economics 、 Microeconomics
摘要: Competitive moves that are unchallenged or to which response is delayed important weapons in a strategist's arsenal, so variables discourage delay of great interest. Using ...
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